Depending on the hour: Web content writer*, audio/video editor*, silly blogger,
obsessive tweeter, comms coordinator, internal cheerleader...
*Read: government contractor
How I haven't yet learned to stop worrying about my career
I can’t believe I actually sat through 263 slides! Luckily there was only one nugget to think about per slide - which is actually quite an effective slide sharing method. Here are the main things I drew:
“We have defined media by the medium it is consumed on, not the media itself” (slide 50).
The Web is made up of a mixture of text, images, sound and video. It’s not made up of newspapers/magazines, photography/art, CDs/records and TV/film
The Web has it all and gets rid of the delivery method and is more…”real.”
The term “social media” is “utterly redundant” (slide 68).
I’ve been saying this from the beginning! If I go to a friend’s house to watch Gossip Girl and talk to them during the commercials or coo with them over sensual scenes, it’s both “social” and “media.”
You can’t separate the social from the media!
“It is now as easy to create content as it is to consume it…” (slide 74).
Power to the people!
This is kind of where the Gov2.0 movement is coming from, though the term/idea is redundant, because our democracy was founded in order to facilitate all the things the Web just happens to make even easier.
“The idea that there was once control [in PR, PA, marketing, messaging, whatever] is a fallacy” (slide 90).
Intention > Attention (pretty much slides 119 to the end).
Since forever, my Dad has called this “sincerity.” I can smell insincerity (seeking attention over having intention) from miles away.
“We’re seeing this change in business now, from who has the data, to who can derive the most meaning” (slide 169).
This is the one slide where I think David Gillispie didn’t hit the phrasing nail on the head. I would say: “Power in businesses is just now changing from who owns the data to who can get the most meaning out of it.”
I see this every time I have a conversation with our metrics analyst. And we see this in who is most successful in culling data and APIs in competition like Apps for Democracy, etc.
There really is almost too much data out there!
Guh. Apple doesn’t “participate” in “social media” (slide 245)! Wow.
What all these main ideas made me really start thinking about though was … myself. How do I fit into the media landscape?
This slide deck is really good for entrepreneurs who can take their pure intent and make some money out of helping people. And it’s decent for big, powerful leaders of silo-built corporations who want to know how to evolve their business in the 21st Century.
But for me - with a lack of appetite for power - who just enjoys creating and being creative and thinks she’s pretty good at it - how do I fit in?
It sounds to me like I don’t. It’s obvious when people are creating for attention’s sake. It’s obvious that citizens/consumers will continue to talk about your organization (in my case, the U.S. Army*) whether you prompt them to talk about it or not.
So, what am I doing? Where can my skills benefit? What is my intent and who can I help with it? It sounds like I need to get out of the way of managing conversations* and either:
Create by diving into cultural art (like…dance), or
Learn how to build things that derive meaning from data (like…Web development)
Thanks to David for these messages and to Meghan for sharing.
