wild&wittyWeb

"One big takeaway for 2011 was to finally put my foot down with my clients and stop designing without prior content. Reading, digesting, and understanding the objectives of each piece of content completely changes the way you work as a designer. Designing with dummy content now feels like a giant step backwards."

–Sarah Parmenter, User Interface Designer

There are really too many good quotes on this A List Apart article to pass up.