wild&wittyWeb

"In our sample of websites using HubSpot’s marketing analytics tools, the average HubSpot customer is now receiving traffic on 16.19% fewer keywords than in the month before this change. The amount of traffic that they receive is similar in that time period, but many of the visits are now lumped into the “Not Provided” bucket."

Brian Whalley | Websites Get Traffic From 16% Fewer Keywords After Google’s SSL change | HubSpot Blog

(We’re only looking at about 3% loss of keyword knowledge at Army.mil* so far. Overall the number of searches that lead to Army.mil are consistently going up. We still have plenty of data to help improve our users’ experience!)

*I am a contractor