February 2012
1 post
January 2012
6 posts
“Over time, inbound marketing as a whole (the combination of content, search,...”
– Rand Fishkin | What does Google’s social search mean for SEO? | The Next Web
December 2011
17 posts
6 tags
2012 Manifesto
Top 10, top 100, top 25, top 10 of top 40, top of the top lists: I am drawn to them. I like New Year’s Eve better than Christmas. I like reflection. I like dressing up and glitter and newness.
Cults and M83 represent, to me, 2011 young America. Compared to their incredibly catchy and upbeat dance beats, these artists’ lyrics are such bizarre downers. Are their lyrics ironically expressing the...
“At the beginning of BBC radio, if the time rolled around for a news bulletin,...”
– Zoe Williams | 2011: the year of the news overload | The Guardian
“Masculinity” is as damaging to men as “Femininity” is to women. Neither is...”
– In Which We Teach You How To Be A Woman In Any Boys’ Club (via rosiesiman)
“One of the funniest things in our industry is the over reliance on statistical...”
– This is actually just a reminder to myself to do a refresher on Chi-Squared, even though of course it doesn’t necessarily lead to better business decisions. I loved that janx in high school and college (Meghan can confirm it - she sat next to me in AP Stats! ;)).
Andrew Anderson | Confidence...
“One big takeaway for 2011 was to finally put my foot down with my clients and...”
– –Sarah Parmenter, User Interface Designer
There are really too many good quotes on this A List Apart article to pass up.
“Challenge yourself… Challenge how you think and challenge how others think and...”
– Andrew Anderson | Why we do what we do - Congruence bias | Adobe Industry Insights
November 2011
16 posts
“In reassessing the vision for art and commerce thriving together, a vision...”
– Maria Popova | Free Ride: Digital Parasites and the Fight for the Business of Culture | Brain Pickings
I was thinking last night on my walk to the bus how Facebook could clean up their new Insights “exported” spreadsheet data. Sentence-long metric titles at the top of columns made it hard to ingest the information.
Today it looks like they read my mind (or heard from a lot of people and were working this already) and their post-level data spreadsheets are much more organized! But...
How to Save the News →
tetw:
by James Fallows
Everyone knows that Google is killing the news business. Few people know that Google is trying to bring it back to life, or why the company now considers journalism crucial to its own prospects.
Quality journalism is crucial. I am inspired by great reporters, knowledgeable editors, and forward-thinking engineers.
A Brief Rant on the Future of Interaction Design →
rosiesiman:
a worthwhile read, i promise.
This is a great new perspective! What is coming after “Pictures Under Glass”?
“…each time you visit a third-party webpage that has a Facebook Like...”
– Byron Acohido | Facebook Privacy: Site Confirms it Tracks You After You Leave | USAToday
Oh my gosh! The LIKE button! All over the Internet! Of course!
As a marketing professional, I know that data like that can indeed be used for good (improving users’ experiences), so I’ll trust...
“In our sample of websites using HubSpot’s marketing analytics tools, the...”
– Brian Whalley | Websites Get Traffic From 16% Fewer Keywords After Google’s SSL change | HubSpot Blog
(We’re only looking at about 3% loss of keyword knowledge at Army.mil* so far. Overall the number of searches that lead to Army.mil are consistently going up. We still have plenty of...
1 tag
30 SEO Strategies for Corporate Websites →
Brushing up on my search engine knowledge! Thanks Omniture!
Notes to self: * 301 = permanent redirect (as opposed to 302) * Pages (content, meta data, title tags) should be as unique as possible (services page example)
“America’s nonprofits stand ready to support candidates with bold vision...”
– Robert Eggeres | No Profits Without Nonprofits | HuffPo
“This number demonstrates that a prerequisite for raising big dollars via social...”
– Lisa Canning | 2011 Nonprofit Social Networking Benchmark Report | Entrepreneur the Arts
There and Back Again →
tetw:
by Nick Paumgarten
People who feel they have smooth, manageable commutes tend to evangelize. Those who hate the commute think of it as a core affliction, like a chronic illness. Once you raise the subject, the testimonies pour out.
I don’t think I could ever commute more than two miles again, now that I’ve been spoiled by that amazingness.
October 2011
8 posts
“Web analytics helps arm with you information that can improve website decision...”
– Rich Page | Are you using Web analytics to power & improve your testing?
An Event Apart: Content First →
Contently launches a modern marketplace for... →
I’ve never really considered general freelance writing; I always have specific publications in mind if I imagine it. Perhaps I should look into these resources!
1 tag
“E-books and one-off apps may not replace pay walls for some newspapers, but...”
– Matthew Ingram | Planning a paywall? Maybe you should sell some e-books instead | GigaOm
Fire Drills: Communications Strategy in a Crisis |... →
I can’t believe this actually makes me miss my senior year capstone corporate communications class. Making a crisis communications plan was actually kind of… fun? Exhilarating? Nerve-wracking?
“I was thinking recently about how the idea of usability testing could be applied...”
– Ian David Ross | Is Your Arts Programming Usable? | Fractured Atlas
Facebook Launches New Metric: “People Talking... →
September 2011
4 posts
Writing a tune can fine tune corporate... →
5 Ways SEOs Can Work with Social Media Managers →
Bob Tripathi | Search Engine Watch